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Strengthening the Strategic Adoption of CRM to Boost Investment and Trade Promotion in Suriname.

Suriname Investment and Trade Agency (SITA), financed by the Inter-American Development Bank (IDB)

Challenge

Consolidate the use of a CRM as a central tool for decision-making, improve data quality, unify processes between the Investment and Trade departments, and incorporate new channels to manage key programs for attracting foreign investment to the country.

Solution

A fully implemented CRM ecosystem, positioned as the strategic backbone of SITA for managing investors, exporters, and key institutional programs.

Type

Decision Intelligence

Tags

CRM Adoption, Dashboards, Data Cleansing, FDI

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